Sunday, August 31, 2008

How to Build An Opt-In Mailing Lists

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One of the powerful tools in online "email" marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples' names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.

This gaining popularity of building opt-in mailing list is known as Permission Email Marketing.

There are do's and don'ts in starting your opt-in mailing list. Here are some of the most important tips worth mentioning:


  1. Put a subscription form prominently on your website. You can create your own subscription form using a software Sign-Up to's form builder.
  2. Inform people that they can subscribe to your email list on the signature of your normal work emails. This will enable it to link straight through the form on your website.
  3. Ask people permission if they do want to be subscribed on your mailing list. As much as possible avoid being suspected for SPAM.
  4. Open options for subscription especially during your interactions with them. Always be ready with your subscription cards if you run in on events.
  5. Be clear on how people can benefit from subscribing and how often will you contact them. Make them know exactly what they will be receiving.
  6. If you can, contact new subscriber as soon as you can. Welcome them with notes and tell them what to expect.


  1. Add everyone who has ever emailed you to your list. Always ask permission first.
  2. Purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins.
  3. Abuse people's trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages.

Building your opt-in mailing list is cheaper than in sending direct mails. Printing, envelopes and paper used as material further add up to the cost. Here are some ways to effectively start your opt-in mailing list:

  1. Free Newsletter. One of the most effective ways to build an opt-in list is to offer your online visitors freebies of value such as newsletter which will contain information that they can relate to such as tips, tools, recipes, travel itineraries and others.
  2. Make it Easy to Subscribe. Provide easy steps for subscription so that subscribers may find it easy to do so and would not be discourage. For more subscribers, tell them the exact benefits they can get out of the subscription.
  3. Quality Content. Be sure that what is written inside the newsletter, freebies and information found in your website are all of value to increase visitors dropping by your website.
  4. Forums. Discussion boards and forums are all over the net. Try to actively participate in these boards especially those in the line of your interest or your business. Try to build your reputation with credibility.
  5. Write articles. This makes you an instant expert in your chosen field of interest. You just have to play on it and use it well in your business goal.
  6. Co-registration. A very effective way to build a monster list in a very short time.
  7. Write an e-book. An excellent freebie for those who visited and subscribe in your mailing list. The e-book does not have to be expensively made or elaborate but it can be a compilation or a collection of best articles, business tips and resources.

In building opt-in mailing lists always keep in mind to offer something of value to your prospects. Remember opt-in lists are the foundations of most profitable internet business so do not miss chances for improvement and developing new strategies.

Having an opt-in list is not easy, it is hardwork but with some relieving advantages too. But to build an opt-in mail list has to be focused and effective in truly capturing the desired target. Take a look at these 10 Quick Easy Steps to Building A Highly Targeted and Responsive Opt-in List.

  1. Choose your target market or niche. Remember you are not the only one competing in internet marketing; you have to be sure who your internet marketing is.
  2. Be sure that you can reach your target audience online.
  3. Do not waste on time on a non-profit investment or spending. Always monitor your spending.
  4. Forums and discussion boards are available for maximum use. Find your target market problems.
  5. Identify what is keeping your customers from getting what they want and help them get it.
  6. Try offering your viewers solving some of their problems.
  7. Set up a simple direct response mini-site.
  8. Get an auto-responder account. It is important for you to acquire and set this thing up because this is where your visitors will come.
  9. Bait your potential customers through giveaways like: ebooks, special reports, mini courses and coupons, etc.
  10. Reach out in any way you can to your target market.
Opt-in building is a tedious work but with amazing results. The process of building it takes time and effort but persists. Always treat your "find" as a goldmine so that you will offer them the best deals in the market, those with great quality and value. Doing all these, would earn you credibility and a profitable business on the Internet.

    Saturday, August 30, 2008

    Building And Managing An Optin List For A Website

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    Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing an opt in list makes use of a system that makes it possible for website visitors to fill up an online form in order to sign up for the latest products and services offered by an online site.

    Building and managing an opt in list is commonly practiced by numerous sites on the Internet to maximize their visibility on the world wide web. Building and managing an opt in list is also a proven marketing technique that many business websites use again and again to keep loyal visitors updated on the latest products available from their favorite e-store.

    Building and managing an opt in list is also useful for websites that provide news, technology and various forms of information on different subject matters. Visitors that sign up at their favorite website's opt in list can receive updates on products and services offered by the site. In addition the subscriber gains access to the site's regular ezine or newsletter.

    The opt-in mailing list provided by a website is not spam, it is a legitimate sign up program for individuals sincerely interested in a website's products and services. No one is included in the opt-in mailing list without prior consent.

    Gathering email addresses for building and managing an opt in list

    A number of free listing services are available on the Internet to gather email addresses for a website's opt in list. However many of these free list services cannot be personalized to suit a specific site. In addition, the free service list has the option of shutting down a website's list at whatever time they choose to do so.

    A better method for building and managing an opt in list begins with a good script for form processing. The script allows a subscriber to fill in a form and send it in to a specific address. The information is then processed and included in a database file.

    After that, the website can send a personalized reply to the subscriber to thank them for their subscription to the site.

    The online form to be filled up by a customer can also be customized to fit the format of a specific site. There are a number of websites that offer form-processing scripts wherein the generally cost price of a good script is about $30.

    A pop email account should be created on the website's server in order to accommodate the influx of subscription requests. Email templates will also make the process of handling subscription request easier and faster. This will include an email template for subscription requests and possible requests from subscribers that want to unsubscribe from the Website opt in list. The option to unsubscribe helps build trust between the site visitor and the website.

    Building and managing an opt in list database

    Creating a database is essential in building and managing an opt in list for a website. There are a number of database programs offered on the Internet that can help process the information sent in for subscriptions. Once the database is set up, a mailing list needs to be generated. This process is essential to building and managing an opt list that will continually process subscription requests from site visitors.

    A database program will automatically enable a website to attend to all the details involved in building and managing an opt in list. At the same time, easy access to a subscriber's personal information allows a website to send personalized messages to a specific subscriber at any time.

    Building and managing an opt in list subscriber base

    Websites can employ a number of methods for building and managing an opt in list subscriber base. Putting up incentives are a great come on for building and managing an opt in list. Offering a free gift as well as providing free services with each subscription is a great technique for building and managing an opt in list. Online contests are also a very popular way of getting people to join a website opt-in list. In addition, prizes that are related to the website's content also help generate interest in the other products and services offered by the site.

    Remember, building and managing an opt in list is the ideal and simplest option to increase website traffic.

    Friday, August 29, 2008

    Building An Optin List And Your Business: An Ideal Business Partnership

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    In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture.

    For this reason, even with the technology that covers online businesses, still, it need highly revolutionized and very effective marketing strategy in order to boost their productivity and sales.

    Basically, since the advent of the Internet, people started to flock this new medium of information without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc. Many people literally bombarded the Internet thinking that life would be a lot easier if they will invest on online businesses.

    Indeed, it is a well-known fact that you can find money online, but only for those who know their way around and employ the best marketing strategy there is online.

    What people do not know is that online marketing does not have to be very complicated. It just needs the right stuff to keep you going.

    Take for example the use of mailing list, particularly opt in list. Before, no one ever dare to use opt in list thinking that it will not do any good for their business. Most entrepreneurs think that building an opt in list is just a waste of time and money. What they do not know is that, according to the "golden rule of the Internet," money is in the list.

    It has probably been mentioned before, and is worth mentioning again, money is really in the list.

    Why? Because with opt in lists, you get to keep your readers on the hook by providing them with information, promotion, and other campaigns in order to entice them to buy again from you.

    Basically, opt in lists are lists of email addresses of customers with their consent. This means that after the customer had closed the transaction in a particular web site, there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of.

    And because it is an option, the customers are not compelled to provide their email addresses to the web site. Plus, the web site owners will not be accused of spamming because emails that will be sent to the customers have the consent of the customer.

    Creating an opt in list can be very beneficial to your site. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the consumers. The other step is to obtain the interest of the buyer.

    Hence, in order to sustain the interest of your buying public, it is best to create an opt in list so that you can always give your buyers the chance to remember your products, your business, and your services, in which they have been satisfied with.

    To know more of the advantages of creating an opt in list for your business; here is a list that would tell you the reasons why it is beneficial.

    1. Opt in lists are the business' most valuable asset

    If you were to ask the owners of some online business about their most valuable asset, they will tell you that it is their opt in list. This is because opt in lists are customers' lists that can provide higher probability sales in a more consistent and stable condition. Because with opt in lists, all you have to do is to follow up orders or sales through promotions and ad campaigns.

    2. It is always available

    The best thing about opt in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old. This means that you can always have a fresh, new transaction wit them every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales (at the most).

    3. Bigger opt in list would mean bigger profits

    The more customer's names and email addresses you have on your list, the more chances you have in increasing your online sales. Every name, every email address can be worth a hundred dollars that can be accumulated with each transaction

    Hence, the bigger your list, the more money you will have.

    Boiled down, opt in lists are not just ordinary mailing lists. It is the very core of an online business' existence and survival. That is why for people who value most their businesses, they extend the same value they give to their opt in list. No wonder why most people regard it as the best partnership available online.

    Thursday, August 28, 2008

    Making A Hyper Responsive Optin List Work

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    Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people. The same goes for sales people who would go house to house and show a product and were simply turned down.

    Now as people have approached the digital age, there is a faster way of doing it as that is through hyper responsive opt. This is basically creating a mailing list and sending the information to people which will contribute to sales.

    A person can do it in the office or at home and it can only be done if one is serious about making money online. This can work for people who want to do it full time or for those who just want some extra cash and do it part time.

    Here are some benefits and features of using hyper responsive opt;

    1. With a click of the mouse, the product a person wants to sell can get to the customer in lightning speed. Surveys have shown that the average person will only buy a product only after being exposed to the ad or the message after 7 times. By establishing a customer base via the internet, one no longer has to search for new ones that much but rely on the existing clientele to further spread the word and increase sales.

    2. Some people will not immediately buy the product that is offered but by keeping the names in the mailing list, it is possible that when a product of interest is on hand, the person will then buy.

    3. When a site has been made, it can be used to bring in additional revenue as new people who want to join the business can be charged for advertising.

    4. This can also be used to propose joint ventures with other people making the business grow further.

    To give further detail how it works, here is the step by the step process of hyper responsive opts;

    - The first thing to do is to determine what customers need. It should be a product or a service that should provide a solution of some kind that will improve the quality of life either at home or at work.

    Marketing a product especially new ones takes time and money to establish itself. Profit is not made in the first sale but occurs when the customer decides to buy again or through repeat sales.

    The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible brand or product name. It should be catchy and will easily be remembered. Given that there are probably others who have been in the business longer, it is best to think of other names just in case it can no longer be used.

    A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands. What features does it have that the competitor doesn't? What makes it unique and what service can it give as well?

    Just like a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

    To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

    One does not need a wonder product to make it work. All it takes is a list of people who one can contact without being accused of spamming. Soon, this will get the attention of the right people and sales should start coming in.

    Any business big or small must maximize marketing to get the message across. Online business is just one of the new ways of making money. It is up to the person to find that need and take advantage of it.

    Wednesday, August 27, 2008

    Building A Highly-Targeted Optin List: The Money Lies Beneath The Lists

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    Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in Internet Marketing, continue to believe that the mere fact that they have a website is already enough to succeed on the Internet.

    The truth is, they all end up very upset because they fail to realize the secret behind the success in Internet Marketing.

    Having a website is not a guarantee that your online business will succeed. How will you succeed if people will not realize that your business exist online? The key to Internet marketing is to get your business noticed.

    An effective way to do this is to build an opt-in list. In fact, most of the people who are already experts in Internet marketing will tell you that building a highly targeted opt in list is the most effective and important tool in Internet marketing.

    Basically, an opt in list is a list of email addresses of people who have agreed to obtain any kind of information from online businesses like you. The term "opt in" means that you have their permission to send to them whatever newsletters, brochures, or promotions that you have in your online business.

    It is extremely important that you have their permission first before you send them information because unsolicited emails will be regarded as spam, and spamming is an illegal activity in the Net.

    Because of the feasibility of building an opt in list on Internet marketing, most of the online entrepreneurs consider it as the most treasured tool online. They need this list in order to get the consumer's attention and sustain interest.

    By creating an opt in list, you will be able to maintain solid contact with your previous buyers at the same time boost your sales because of the fact that you have a sure target market always ready to purchase items from you.

    Opt in list is considered to be the most important item in an Internet marketer. In fact, if in case something bad happens like emergencies and catastrophes and they could only save one item, it would be their opt in list saved on a backup disk.

    Just imagine how these people value their opt in list. If this is the case, then it must be really something, right?

    So, for people who are not yet aware of the importance of building a highly targeted opt in list and would like to know how to build them, here are some tips that could be very useful.

    1. Decide on your niche market or your target market.

    It is extremely important to know your target market in order to focus on something. It would be really confusing and time consuming if you will build an opt in list with no particular market in mind.

    Moreover, having a niche market would bring more focus on your marketing campaigns and would derive better results because you have direct you emails to people who would most likely be interested in them.

    2. Be sure that your selected target market is available in the Internet.

    The mere acquisition of a niche market is not a guarantee that you can already start building your opt in list. Since, the concept of opt in list is specifically generated to aid in the growth of the Internet market of a particular entrepreneur, it is important to have a niche market that is available through the Internet.

    The concept is basically simple, how can you promote your online business if your niche market is not available in the Internet? Hence, it is extremely important to verify if your target market is available online.

    3. Verify if your chosen target market is income-generating market.

    Building a highly targeted opt in list will just go to waste if your niche market is not generating any income at all.

    Try to verify their income-generating potential through the search engines, wherein you will find some paid ads related to the keywords you have searched. This would only mean that if somebody is willing to pay to advertise focusing on the same target market that you have in mind, chances are, you will be able to reap positive results on your target market.

    4. Generate solutions to the problems of your target market by using Internet forum.

    Creating this type of forum will initiate the underlying solutions that will answer to most of your target market's problem.

    Through their posts and threads, you will be able to identify your target market's problem and will be able to come up with a great solution. In turn, it will be very handy when you make your opt in list.

    Indeed, the success of an online business or Internet marketing greatly depends on the opt in list. It is where the online businesses could come up with newsletters that would allow them to promote their products at the same time create the need for it. In turn, it will generate more income and make more money.

    As they say, money is in the list that's why most businesses consider opt in list as valuable as gold.

    Tuesday, August 26, 2008

    Building Your Business With An Optin List

    Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.

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    Not a lot of people use email

    Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

    Email marketing campaigns can offend a lot of people

    The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

    It's stupid to send email to all the people

    The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

    The Real Deal with Building Opt-in List

    After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.

    However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

    1. Strategic Collection of Data

    Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

    Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

    2. Good Implementation

    Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

    Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

    The following are the most widely used methods to leverage channels without overspending:

    1. Make use of websites.

    It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.

    2. Make use of print ads, brochures, TV, radio and direct mail.

    These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

    3. Maximize your sales force.

    Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

    4. Don't make your point of sale pointless.

    Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

    5. Conferences or trade shows can work, too.

    Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

    These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

    With that bunch of information, who can ever go wrong with the feat of building an opt-in list? - A blog about Blogging and Online Marketing highly recommends Thesis Wordpress Theme for your blog!

    Monday, August 25, 2008

    How to Become A Clickbank Super Affiliate

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    Making money through affiliate marketing is one of the most rewarding careers one could ever have. What's good about this business is that anyone can join and make their way to success. Affiliate marketing has been known to be cost-efficient, assessable method of conveying long-term results. In fact, you can start even with a shoe string budget. And with affiliate marketing, you can have the benefit of working from home and enjoying the freedom and flexibility of working for yourself.

    But there are also some people who failed in this kind of business. It could be because they lack knowledge and tactics. If you are a web site owner and you want to join in an affiliate marketing business, you should know where to get good affiliate programs.

    Clickbank is an ideal place to start. Here, you can find one of the largest affiliate marketing programs in the industry. You just need to visit their site, and secure a clickbank ID. From the Clickbank's home page, proceed to "Earn Commissions" and look for the products and services that perfectly fit you and your site. These products are typically ranked according to their popularity.

    Clickbank is one of the affiliate networks that serve as a 3rd party between the web merchants and the associated affiliates. It is responsible in providing the technology to deliver the merchant's offers and campaigns. The affiliate network also do the job of collecting commission fees from the merchant and giving it to the affiliates involved in the program.

    Clickbank provides you a large and increasing network of publishers or affiliates to tap into. To be more specific, clickbank has more than 100,000 affiliates who are experts in finding potential customers for your affiliate program. The reason why more and more affiliates are joining Clickbank is obvious - the process of gaining commissions in this network is absolutely fair and transparent.

    For web merchants, joining Clickbank is so easy. You just need to sign up in their site for free and allow them to sell your products. Keep up a promotional web site that gives your potential customers detailed information about your offered product or services. At your website, you must also maintain a comprehensive technical support pages for your product. In return, Clickbank will promote and sell your product, give customer service for your product, allow their affiliates to pass on traffic to your web site, enable you to encourage new affiliates to advertise your web site, furnish real-time sales reporting for you and the affiliates and send you and all affiliates a paycheck twice a month.

    If you're a Clickbank affiliate wannabe, you surely won't find it hard to be a part of this network. First, you are required to place their link on your website and if you don't have a Clickbank account, you need to complete the Clickbank affiliate form and create your own account. Then, if you already have a Clickbank username, you are free to choose whatever marketing tools you want to use bring in more clicks and generate more sales. After selecting marketing tools, you can now get your affiliate link.

    That's how simple it is to join Clickbank. But being a Clickbank super affiliate is no minor achievement. It means you need to possess the ability to sell lots of affiliate products. You also need to have expertise in search engine optimization, email marketing, newsletter marketing, reciprocal linkage, link exchanges and other methods of promoting your merchant's goods and services.

    Among the secrets to become successful in affiliate marketing is to come up with good content based website and put your affiliate links in all your content. Your main purpose here is to give your visitors good quality content about the things they are interested in. Set aside the job of selling. It must be done by the sales letter page you are transferring them to.

    Promote multiple affiliate programs in your website but don't promote everything the world has to offer. Just choose the affiliate programs that fit your site and focus on it. Then, it is advisable to automate the whole process, giving you more time for other ventures. Yes, you've read it right! Automation is another key to become a super affiliate.

    Of course, you have to spend more time in reading, learning and taking up the changes in affiliate marketing business. Through this, you'll remain on top of the trends. If you are knowledgeable with online marketing, you'll understand how important it is to stay up-to-date. In this kind of business, what worked and what was accepted few months ago may not work at present. So always see to it that you know what's new in affiliate marketing everyday.

    It's really hard to be a Clickbank super affiliate, but you shouldn't say NO to the thought of giving up. Bear in mind that in affiliate marketing business, you need to develop persistence, patience and knowledge. These traits will teach you to carry on no matter how tough the job is. Also, check your statistics. This will help you find out what is working and what is not. Make necessary changes if needed but do it one at a time and be patient.

    Don't forget that in affiliate marketing, everything won't take place overnight. And it will not happen without blood, sweat and hefty time commitment. Again, just encompass patience, persistence and knowledge; then do above mentioned tactics. Before you recognize it, you will start gaining profits. Believe me, the fruits of all your efforts here in affiliate marketing will be way too sweet.

    Sunday, August 24, 2008

    Why You Need Legal Help

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    We are likely to need legal help at least once a year, yet most of us do not actively seek legal help.

    This is borne out of data from a survey conducted by Leo J. Shapiro & Associates, on behalf of the American Bar Association's Section of Litigation, which shows that close to three quarters of American adults experience some event during a twelve-month period that may require the services of a lawyer. Over half of those who needed an attorney chose not to hire one, and close to 80% of those yet to experience legal problems gave strong indications they might go down the same route.

    Why all the doom and gloom? Price is the most sticking point for most consumers. When it comes to hiring a lawyer, hourly fees of $100 up to $1000 are out of reach of most people's budget. And then comes the trepidation of searching for a good attorney and the right service: there is a lot of uncertainty and confusion as what a lawyer will do, and how to tell the good from the bad.

    A legal plan may solve these problems and change the way you think of legal services. Thanks to this arrangement, you can now talk to a lawyer whenever you have a problem, without fear this will leave you out of pocket. In fact, you don't even need to be embroiled in a legal problem to get legal advice: just pick up the phone, call your attorney and get the necessary legal advice susceptible of resolving any potential problems -with professional legal advice and follow-up, you can prevent ninety percent of your legal questions becoming legal problems. Basic services such as the drafting of your will, review of sample health contracts and writing letters on your behalf are handled at no cost to you. If you want further coverage to include family problems, such as a divorce or custody of children, and any legal representation in court, then you simply pay a premium and get more inclusive coverage.

    Even if your plan doesn't cover complex legal matters, it can still save you money on those sky-high attorney fees. Discounts of up to 20% are offered on hourly and flat rates. Ultimately, it's not all down to how much you can save. Having an attorney readily available at all times gives you peace of mind, in the knowledge that there is someone you can use on retainer for advice and help on anything of legal nature.

    Saturday, August 23, 2008

    Using Your Autoresponder To Generate Leads

    Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list - the list doesn't exist until your autoresponder mailing list starts filling up with names and email addresses!

    The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time - and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie. Don't think of this as lost money, think of it as an investment in future earnings.

    Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The object is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.

    But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!

    Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the 'thank you' email after a person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out to that list in the future! Don't waste those opportunities, and put it all in automatic mode with the use of an autoresponder.

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