Effectively Using Overture/Yahoo To Get Website Visitors - Blogging Tips

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Overture or now known as Yahoo because of Yahoo's takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company's ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company's goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google's Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don't need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It's a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don't be counted with them.

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Blogging Tips - The Advantages Of "RSS Websites"

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Maybe your readers prefer a larger font. You probably have certain colors you've chosen to reflect your individual brand. If you can point-and-click, you can customize Prose.

RSS - or what is now known as "Really Simple Syndication" - is a file format that is incorporated by Internet users in their websites to allow for 'web syndication', making their web content available in a format that can be universally understood by other people.

In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.

RSS websites - that is, websites that contain RSS 'feeds' (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with 'RSS' or 'XML'.

With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.

Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:

1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and 'ready-made' feeds are also available from other sources).

2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).

3. Input the feed URL on your RSS feed creation program.

4. Click on the "Generate Feed" button. This will generate the RSS code for your web content.

5. Enter the RSS code in the appropriate place on your own website.

Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.

RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of 'feeds' or RSS files from content providers, and they are generally classified into 3 types:

- Desktop RSS readers - also known as standalone desktop application, they generally 'run' in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.

- Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.

- Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.

Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:

- Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is 'refreshed'.

- Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.

Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:

- E-mail marketing and publishing
- Search engine marketing and optimization
- Business blogging
- Internet advertising
- Digital public relations
- Branding and e-commerce

In addition, RSS can 'power' your website, providing you with the following:

- Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.

- Search engine optimization for the website.

- Increased traffic for the website - your website can 'harvest' and display information from other sites, driving more traffic to your own website.

- A wide selection of 'channels' for content distribution, such as PDA's, cellular phones, voice mails, and email ticklers.

- A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and 'cleaned' by ISPs or Spam filters.

These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.

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Blog Tips

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The trick here is to pick a niche topic that is very popular, then we help you set up a blog to contain your posts. It's a good idea to post four or five short news articles on your blog every day (you can find many by just doing a search on the internet). Once your blog is up and running, we then show you how to have ads automatically generated from the topics you post. These ads will link to relevant affiliate products.

This is a brand new money making opportunity developing on the internet as we write this. It's an opportunity that a few smart, tech savvy people have been secretly using for at least 7 years but for most internet users it is still a mystery.

This opportunity is not really about a new technology at all. Rather, it is a faster, simpler and easier way for people to find the exact information they are looking for on the internet.

These are Blogs and in the very near future Blogs will take over the internet and become as commonplace and widely uses as search engines are today. People that understand and start creating Blogs now will be the ones that cash in on the coming Gold Rush as the masses of internet users begin to use them on a regular basis.

Blog stands for Web Log. (weB LOG - get it?) It is basically a journal that other internet users can read on the web.

Generally, postings on a blog are arranged in chronological order with the most recent addition displayed first.

When you update your blog, it is called "blogging" and the person who maintains a blog is called a "blogger."

Blogs are usually tightly focused on a very specific topic and that makes them user friendly to internet users. Instead of searching through pages of search engine listings looking for the updated information about their desired topics, they can visit your blog. Once there, they can click on ads of relevance, thus generating you income day after day!

Hope that helps.

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